23% of people choose to complete this task on their phone. This rate would have probably been a lot lower on their old desktop-only site.
If you present the user with a experience that’s usable on a mobile device, chances are they will use it on a mobile device. This is not to mention, that increasingly, people are unable to just grab a desktop device to use your site. 31% of Americans who use the internet on a phone, ‘rarely or ever’ use a desktop device at all to access the web, solely using their phone. This trend gets further exacerbated the younger your target audience is. 45% of 18-25-year-old Americans rarely or ever access the internet using a desktop computer. I can only imagine this being even more the case with teenagers, who might not own their own personal computer, but they’ll almost definitely have a phone, or even a games console. Do they want to use the internet on their own devices? Youbetcha.
If you ever find yourself not implementing a mobile-friendly solution, in whatever form, be it a responsive site, a dedicated mobile site, or an app for a project, whether due to various restrictions, or just sheer laziness, consider that time is against you. People aren’t suddenly going to want to use their phones less – rather the opposite – and increasingly, it’s the only device they’ll have. Do you want to render these users with an unfriendly experience? Piss your users off and they’ll abandon your product, possibly to your competitor, who might just have an excellent mobile strategy.
At the very least consider it. And don't say you haven't been warned.